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How companies can make the most of user-generated content

< The Permaculture Approach to Information | Home | The Twitterian Conspiracy: How Social Media becomes pervasive >

No big surprises:

  • most non-business video-sharing users are in it for the fame/notoriety/recognition,

  • corporate wiki uptake depends on seeding the organisation with sneezer/evangelists, and

  • statistical comparisons of video-sharing social networks and corporate wiki implementations are flawed.


Who'd have thought? :)

For full details, read the McKinsey report (requires free registration).

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